Reaching hearts and minds. Developing people always lies at the heart of a change effort. Our human-centered approach identified the population’s reasons to believe in change and the emotional connections necessary to drive change.
Focus on influencers. Research identified existing change behaviors in people of influence, and focused visual messaging on these behaviors to create momentum.
Leadership through design. The compelling brand and communications strategy drove powerful visuals and campaign concepts that informed, inspired, and persuaded.
Shared knowledge. Coaching the management team on how to use human-centered design approaches helped them develop and roll out new initiatives.