Differentiation and Market Repositioning Repositioning shifts organization from product reseller to industry thought leader and strategic advisor

Human research and insights. Internal working sessions, stakeholder interviews, and customer interviews gathered deep industry insights and uncovered opportunities for differentiation, driving an inventive, disruptive approach to repositioning ITS.

A new language. We crafted a new verbal and visual language for ITS. This entirely new way of communicating incorporated imagery and infographics to be creative, engaging, and fun—standing out from the typically boring and technical content across the industry.

Thought leadership strategy. Rather than focusing on traditional sales materials, we crafted inventive thought leadership—white papers, infographics, webcasts—and an inbound marketing campaign that that introduced ITS’s new position in the market.

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